On Location: Shooting Fashion for exclusive fashion label
As part of our Special Project week, where 1st and 2nd year students work collaboratively on a range of client led projects, our students recently had the opportunity to shoot for an exclusive local fashion business
Based in the prestigious Royal William Yard in Plymouth, Identity fashion is an up and coming fashion label working with a group of talented Bulgarian designers to create affordable, exclusive pieces that focus on fluid draping, asymmetrical shapes and relaxed silhouettes. Denitsa Avramova, Identity fashions co-owner and creative director, invited students our students to spend a day shooting a number of their collections.
Two groups of students were appointed, one to work shooting outfits and accessories inside the shop for e-commerce purposes, the other to work outside on location to capture some stylish shots for advertising and editorial. Tasked with sourcing models and make-up artists and working effectively in creative teams, the brief was a fantastic opportunity for our students to gain experience of shooting fashion for a live brief.
One of the lead photographers, 2nd year student Rosie Hartsorn commented:
‘Working with identity fashion was a great insight into the professional world of fashion photography. I am very grateful for the experience and have gained skills which I will take on with me when working with future clients.
Identity fashion loved the photographs and I was so proud to see my work on their social media. I have kept in contact with the fashion brand and hopefully will work with them in the near future! Overall, I enjoyed the day and gained a lot of positive and helpful feedback.’
Check out a selection of the images produced on the day by our talented students
Our grateful thanks to Denitsa and Identity Fashion for the opportunity to shoot such beautiful collections, and also to our stunning models Petra Blank, Morgan Elder, Selina Hall, Milly Jenkinson and Eden Smith, who all gave their time and energy on the day.