Sustainable fashion photography takes pride of place in city centre shop
To help promote sustainable fashion choices, our location fashion shoot at Mount Edgcumbe recently involved a collaborative project with St Luke’s Hospice charity shop in Plymouth.
Charity shops can be a fashion treasure trove and St Luke’s kindly gave a team of our students free access to their city centre store, inviting them to style and shoot a collection of elegant party wear sourced entirely from their store. St Luke’s Head of marketing provided our students with a clear brief, asking them to deliver:
- A short film showing the team selecting the garments
- behind the scenes stills and footage from the actual shoot.
- A series of web ready images for feature on their social media platforms.
- A printed poster that could be displayed in their shop window.
This was a fantastic opportunity for our students to work on a live brief, with a real client, with the potential of having the work published as part of St Luke’s marketing campaign.
Our talented students didn’t disappoint. After selecting a range of clothing from the store and working with the models on location, they produced a collection of stylish and eye-catching images that very successfully met the brief.
St Luke’s were so delighted with the results, that a selection of the images were turned into large banners which made up the window display of the store during the Christmas period.
Shop Manager Julie Bickford said “It’s great that while the images look like high-end fashion, the outfits sourced from our store were absolute bargains. Just shows you can be stylish in a sustainable way while supporting a fantastic local cause”
The success of the initiative caught the attention of the local media too, being featured in the Evening Herald. A great achievement for our students and great publicity for the charity and their cause.
Congratulations to all of the Commercial Photography students who participated in the project. We spoke with Catherine Hyde, who took the role of stylist, Mi Kelly who was one of the photographers, and Alice Conway who filled the role of producer, to find out more.
Tell us about the brief that you received and your first thoughts about it
Mi: With the theme being Christmas and New Year evening party outfits, St Luke’s wanted the photos to look sophisticated and elegant, matching the style of the house at Mount Edgcumbe where we were shooting. My initial thoughts were excitement due to the fact we had free range of the clothes, shoes and accessories and we were able to piece together a whole look from scratch!
Talk us through the process of sourcing the clothes and organising the photoshoot
Catherine: The process of sourcing the clothes was fun and surprising. The quality of the clothing within the store was really good and there were lots of other outfit options we could have used for the photoshoot had we wanted more. I took on the role of stylist within the group, and after looking at our location for the shoot I felt that a classy, elegant look to the outfits would suit best. I chose the black dress with the gold detailing as I thought it was elegant with a fun twist by having the open back detailing. Similarly to the blue silk dress, the cross detail on the back of the dress sold it to us immediately.
Sounds like you had lots of fun! What was the highlight of the project?
Alice: There wasn’t just one section of the week that really stood out for me as it was all interesting and something a little bit different. The location, Mount Edgcumbe House, was lovely and it was great to shoot in such a grand setting. After a week of hard work it is always fulfilling to see everything you have produced, so when everyone finally got to see the photos printed and the video edited that was probably my highlight.
Take a look at the video produced the students in collaboration with St Luke’s
You can also take a look at some of the work from our talented students, check out their imagery on Instagram
Alice Conway @aliceconwayphotography
Mi Kelly @mikellyphotography
Catherine Hyde @catherinehydephotography